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Keratrade

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Keratrade - TradieCart

https://www.tradiecart.com.au/keratrade/

About Keratrade Australia

History & Heritage

Keratrade is a key brand in Australia’s building supplies sector, tracing its roots to Italy’s Kerakoll group. Kerakoll was founded in 1968 in Sassuolo (Italy’s historic ceramic tile district) to offer eco‑friendly construction materials. Today Kerakoll operates global business units for tiling systems, building and surface solutions. Keratrade leverages this legacy of innovation and quality to serve Australian tilers and builders.

Tiling & Waterproofing Solutions

We offer comprehensive tiling and waterproofing products engineered for Australian conditions. Our range covers construction adhesives and tile adhesives (polymer‑modified and lightweight cementitious formulas), sanded and unsanded tile grout, moisture‑barrier primers, flexible sealants, leveling screeds and more. This includes advanced waterproofing membranes (e.g. liquid polyurethane and under‑tile membranes) for bathrooms, balconies and wet areas. For example, Keratrade’s Lite S1 White is a lightweight, deformable cement adhesive designed for large-format porcelain and ceramic tiles. Our KeraTrade WPM Plus is a single-component, Class III waterproofing membrane (low-VOC) certified for showers, laundries, balconies and similar applications. All these products provide durable, high-performance solutions for tiling, flooring and waterproofing projects.

Quality & Standards

Quality and compliance are central to Keratrade’s value proposition. Our products meet stringent Australian and international standards. Keratrade waterproofing membranes (Class III PU membranes) are certified to AS/NZS 4858 and AS 4654.1/4654.2, and comply with AS 3740 (wet area waterproofing). Likewise, our tile adhesives and grouts are formulated to ISO 13007/AS 4992 specifications (for C1/C2 adhesives and R2/F2 grouts) and have low VOC emissions. All Keratrade products are backed by Kerakoll’s ISO 9001/14001 quality management systems and meet the Australian Building Code requirements for safe, long-lasting installations.

Distribution & Support

Keratrade products are stocked nationally for Australian tradespeople. Our Australian distributor (BuildGreen with Kerakoll) has warehouses in Victoria and NSW – notably North Melbourne and Greenacre (NSW) – ensuring local stock. TradieCart (Melbourne‑based) and other suppliers carry our range with fast delivery (same‑day metro service in Melbourne/Sydney) and nationwide freight. This means tilers and builders across Australia can easily access Keratrade waterproofing membranes, tile grout, adhesives and other supplies when projects require them.

Sustainability & Innovation

Sustainability and innovation drive Keratrade’s product development. We prioritize eco-conscious formulations (e.g. low-VOC, natural components) and continuous R&D to introduce greener solutions. Kerakoll’s commitment to GreenBuilding is reflected in its 2023 B Corp certification, and Keratrade shares this ethos. For instance, our adhesives and membranes use certified organic or recycled raw materials where possible and have extremely low VOC levels. Keratrade regularly updates its range with innovative tile installation systems, ensuring Australian trades have access to the latest high-performance, sustainable building supplies.

Sources: Information synthesized from Kerakoll’s corporate history and TradieCart/Kerakoll product literature.

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